The Power Of Imagery
Still, or moving imagery allow you to say more with less, to communicate with speed and clarity. Visual content can overcome barriers, work perfectly as a universal language.
Images by nature offer motivational colour, from powerful red, to serene blue. The subjects you choose can engage human emotions, be part of compelling messages for website visitors.
Online video is now established as a new power and is growing faster than any medium the web has seen. By 2020, a million minutes of video content will cross the web every second of the day.
This growth has been stimulated by users wishes and will not decline. The web may have begun as a text based facility but now presents opportunities way beyond those early years.
Images & Your Website
Web design is by nature a visual medium, still images and video are natural partners. A logical question is why not abandon text altogether, make websites entirely image based.
A few have succeeded following this path but there are reasons to take care. Humans can only process so much visual information at once, they also benefit from inter related stimulation.
An image can explain everything, or be a trigger to dig deeper. Associated written content may be the best way to meet expectations, communicate key information in a clear way.
Text can also be a form of imagery, in terms of fonts, or colours, as can blocks of colour, or white space. Less may achieve more, part of the right balance of content for your business.
Consider Your audience
We shouldn’t forget the importance of text to success in search, although search engines also index images and video. These can bring useful traffic to a number of business sectors.
Neither is the opening search offers just a way of attracting additional visitors. Video and images also offer the opportunity to make sure your business message is understood.
A great image of a product truly could replace a thousand words. Video of your company, or staff offer personal contact, the ability of animation to get across difficult concepts is remarkable.
The key is researching and understanding your business sector, knowing who your message is trying to engage. Hard and fast rules for the web don’t exist, just your website’s unique needs.
Focused Support From PJW
PJW are fortunate to work with a number of media companies, appreciate what they can offer and what they should offer. Any media you supply is welcome but if you need support, we can help.
Not that we will push the option, preferring to focus on the right content balance for your market and customers. The page you are on is mainly plain text, we find our clients prefer this.
In other cases, we have advised on the value of adding imagery and seen conversion rates transformed. As can be the case at times through changing existing images, or adding video.
Imagery is a key part of our Surrey web design service, used with business needs in mind. If you would like to discuss how visual media could add value to your project, please get in touch.